Bettson tag teams with Big Bola for Mexico Market

Betson and Big Bola have established an iGaming partnership in Mexico. By the end of the year, the partners hope to introduce Betsson, the gaming operator’s flagship brand.

Home » Bettson tag teams with Big Bola for Mexico Market

Betson and Big Bola have established an iGaming partnership in Mexico. By the end of the year, the partners hope to introduce Betsson, the gaming operator’s flagship brand. Betsson Mexico will launch with a casino, live casino, and a localised sportsbook with a wide variety of sports and markets, as well as US betting options like money line, parlay, and teaser bets.

“This is yet another expansion into the LatAm area, which we see so much potential in,” said Jesper Svensson, CEO of Betsson operations. We’re teaming up with a local partner who lives and breathes the local community, just as we did in Brazil, Colombia, and the Province of Buenos Aires in Argentina.

“We are very excited to begin working with Big Bola because we feel they will be able to assist us in better understanding the market and ensuring that our service not only suits the Mexican community but also earns the confidence of the general public. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too,” concluded Jesper Svensson.

Emilio Quiros, Director of Operations for Big Bola, said, “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”

Both businesses are committed to giving back to the communities in which they do business. OneBetsson.com is used by the Betsson Group to engage local communities in different countries. Betsson has funded COVID-19-related projects in Malta, Sweden, Estonia, Georgia, and Hungary during the current circumstances. Big Bola also runs Fundación Big Bola, which serves children and youth in Mexico and is driven by ideals such as altruism, loyalty, integrity, unity, justice, and kindness. It also works with other public and private organisations in Mexico to promote healthcare and disaster relief.

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